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Subject: The GLP-1 Moment Is Breaking the Healthcare System Wide Open
From: Dave Knapp from On The Pen <onthepen@substack.com>
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View this post on the web at https://onthepen.substack.com/p/the-glp-1-mome=
nt-is-breaking-the

I=E2=80=99ve said this a number of times, but it keeps proving itself out. =
GLP-1 medications are not just transforming lives, they=E2=80=99re transfor=
ming our healthcare system in a way we haven=E2=80=99t seen in decades, and=
 it=E2=80=99s happening faster than most people realize.
What started as a shortage story, and one that On The Pen covered closely, =
turned into something far more transformational. Mass compounding stepped i=
n and ultimately introduced real competition, which didn=E2=80=99t just exp=
and access, it exposed how the system actually functions when it=E2=80=99s =
under strain. That moment revealed just how dependent access is on a very s=
pecific structure that most patients never see, and previously, never cared=
 to see.
At the same time, there are parallel forces building around this. Trump RX =
is no longer just a policy idea, it is being implemented, with most major U=
S drug manufacturers now participating in some form. Alongside that, Mark C=
uban=E2=80=99s Cost Plus Drug Company continues to challenge traditional pr=
icing and distribution with a more transparent model. These developments ma=
y look separate, but they are all applying pressure to the same system at t=
he same time.
None of this is happening in isolation, and that=E2=80=99s what makes this =
moment so interesting. We are starting to see the early stages of what look=
s like direct to consumer pharma, where the path from patient to provider t=
o medication becomes more direct, with fewer intermediaries involved.
As that shift begins to take shape, it raises bigger questions around acces=
s, pricing, and who the system is ultimately designed to serve. GLP-1 medic=
ations are not only changing outcomes for patients, they are exposing the u=
nderlying structure of healthcare to the masses. The reason is simple, so m=
any people need these medications and so many have been denied access for o=
ne reason or another. The demand is so strong that people are now engaging =
with the system in a way they never have before, starting to untangle what =
has long felt like an impenetrable web. It=E2=80=99s a rare moment, and a r=
are opportunity. At the same time, what these medications are doing at the =
individual level is just as profound. They are increasingly looking like lo=
ngevity drugs, fewer heart attacks and strokes, less inflammation, reduced =
cancer risk signals, meaningful diabetes improvement, and the list keeps gr=
owing. The impact of that alone is massively transformative and cannot be o=
verstated.
I=E2=80=99ve been digging into this more in recent conversations, and I=E2=
=80=99m curious how others are thinking about it. Are we looking at a tempo=
rary disruption, or the early stages of a permanent shift in both how we ac=
cess care and how we think about long term health?

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}
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}
@media (max-width: 650px) {
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@media screen and (max-width: 650px) {
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}
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}
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}
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}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"https://eotrx.substackcdn.com/open?=
token=3DeyJtIjoiPDIwMjYwMzE4MjIyNzI3LjMuZmMxNDQ1OTNlMjliYTRkMEBtZy1kMC5zdWJ=
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ght=3D"1" border=3D"0" style=3D"height:1px !important;width:1px !important;=
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r:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:h=
idden;">I&#8217;ve said this a number of times, but it keeps proving itself=
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tart;unicode-bidi: isolate;color: rgb(54,55,55);font-family: 'SF Pro Displa=
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sx-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-=
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e-height: 36px;font-size: 32px;"><a href=3D"https://substack.com/app-link/p=
ost?publication_id=3D4808993&post_id=3D191421394&utm_source=3Dpost-email-ti=
tle&utm_campaign=3Demail-post-title&isFreemail=3Dtrue&r=3D4iwoe6&token=3Dey=
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CJleHAiOjE3NzY0NjQ4NTcsImlzcyI6InB1Yi00ODA4OTkzIiwic3ViIjoicG9zdC1yZWFjdGlv=
biJ9.NvbcfIo-IIZ_-eYX1V-vJYCPn9ibGqC715fAWH1uO84" style=3D"color: rgb(54,55=
,55);text-decoration: none;">The GLP-1 Moment Is Breaking the Healthcare Sy=
stem Wide Open</a></h1><table class=3D"post-meta" role=3D"presentation" wid=
th=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margi=
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ght: 500;text-transform: uppercase;letter-spacing: .2px;"><a class=3D"pencr=
aft pc-reset color-primary-zABazT line-height-20-t4M0El font-meta-MWBumP si=
ze-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ m=
eta-EgzBVA" style=3D"list-style: none;color: rgb(54,55,55);margin: 0;font-s=
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serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: 5=
00;text-transform: uppercase;letter-spacing: .2px;text-decoration: none" hr=
ef=3D"https://substack.com/@onthepen">On The Pen GLP-1 News</a></div></td><=
/tr></tbody></table></td></tr><tr><td><table role=3D"presentation" width=3D=
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y-ls1g8s line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-mediu=
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500;text-transform: uppercase;letter-spacing: .2px;"><time datetime=3D"2026=
-03-18T22:27:27.455Z">Mar 18</time></div></td></tr></tbody></table></td></t=
r></tbody></table></td><td align=3D"right"><table role=3D"presentation" wid=
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ble></div></div><div class=3D"post typography" dir=3D"auto" style=3D"--imag=
e-offset-margin: -120px;padding: 32px 0 0 0;font-size: 16px;line-height: 26=
px;"><div class=3D"body markup" dir=3D"auto" style=3D"text-align: initial;f=
ont-size: 16px;line-height: 26px;width: 100%;word-break: break-word;margin-=
bottom: 16px;font-family: 'SF Pro Display', -apple-system, system-ui, Blink=
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<p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-=
size: 16px;margin-top: 0;">I&#8217;ve said this a number of times, but it k=
eeps proving itself out. GLP-1 medications are not just transforming lives,=
 they&#8217;re transforming our healthcare system in a way we haven&#8217;t=
 seen in decades, and it&#8217;s happening faster than most people realize.=
</p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;f=
ont-size: 16px;">What started as a shortage story, and one that On The Pen =
covered closely, turned into something far more transformational. Mass comp=
ounding stepped in and ultimately introduced real competition, which didn&#=
8217;t just expand access, it exposed how the system actually functions whe=
n it&#8217;s under strain. That moment revealed just how dependent access i=
s on a very specific structure that most patients never see, and previously=
, never cared to see.</p><p class=3D"button-wrapper" data-attrs=3D"{&quot;u=
rl&quot;:&quot;https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9vbnRoZXBl=
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er-box;cursor: pointer;border: none;border-radius: 8px;font-size: 14px;line=
-height: 20px;font-weight: 600;text-align: center;margin: 0;opacity: 1;outl=
ine: none;white-space: nowrap;color: #ffffff !important;text-decoration: no=
ne !important;background-color: #f34dc9;padding: 12px 20px;height: auto;"><=
span style=3D"color: #ffffff;text-decoration: none;">Subscribe</span></a></=
p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;fon=
t-size: 16px;">At the same time, there are parallel forces building around =
this. Trump RX is no longer just a policy idea, it is being implemented, wi=
th most major US drug manufacturers now participating in some form. Alongsi=
de that, Mark Cuban&#8217;s Cost Plus Drug Company continues to challenge t=
raditional pricing and distribution with a more transparent model. These de=
velopments may look separate, but they are all applying pressure to the sam=
e system at the same time.</p><p style=3D"margin: 0 0 20px 0;color: rgb(54,=
55,55);line-height: 26px;font-size: 16px;">None of this is happening in iso=
lation, and that&#8217;s what makes this moment so interesting. We are star=
ting to see the early stages of what looks like direct to consumer pharma, =
where the path from patient to provider to medication becomes more direct, =
with fewer intermediaries involved.</p><p style=3D"margin: 0 0 20px 0;color=
: rgb(54,55,55);line-height: 26px;font-size: 16px;">As that shift begins to=
 take shape, it raises bigger questions around access, pricing, and who the=
 system is ultimately designed to serve. GLP-1 medications are not only cha=
nging outcomes for patients, they are exposing the underlying structure of =
healthcare to the masses. The reason is simple, so many people need these m=
edications and so many have been denied access for one reason or another. T=
he demand is so strong that people are now engaging with the system in a wa=
y they never have before, starting to untangle what has long felt like an i=
mpenetrable web. It&#8217;s a rare moment, and a rare opportunity. At the s=
ame time, what these medications are doing at the individual level is just =
as profound. They are increasingly looking like longevity drugs, fewer hear=
t attacks and strokes, less inflammation, reduced cancer risk signals, mean=
ingful diabetes improvement, and the list keeps growing. The impact of that=
 alone is massively transformative and cannot be overstated.</p><p style=3D=
"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;=
margin-bottom: 0;">I&#8217;ve been digging into this more in recent convers=
ations, and I&#8217;m curious how others are thinking about it. Are we look=
ing at a temporary disruption, or the early stages of a permanent shift in =
both how we access care and how we think about long term health?</p></div><=
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